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How to write the perfect job description

Every recruitment journey should start with a really good job description. And this is as much for your own benefit – in terms of determining exactly what type of role you need and what type of person you want to fill it – as it is for the candidates who will be applying.

As succinctly as possible, you need to outline exactly what type of person you’re looking for, what they are going to be doing and what they need to bring to the table. But you also need to make working for your company sound attractive, as you want the top level applicants to be applying to work for you, not your competitors.

Job seekers need to know what they will gain from working for your business – be that employee benefits, increased responsibility, or the chance to progress in an innovative and fast moving environment.

We can help you to hone your job description to attract the right candidates with a concise but effective specification. Our expertise in the transport and logistics industry means we are ideally positioned to offer support and guidance on writing enticing job descriptions. In the meantime, here are some of our top tips:

  1. Use a recognisable job title. Whilst no two jobs are ever the same, adhering to an industry standard title will ensure your advert is instantly recognisable and relevant.
  2. Include the basic information. Location, hours of employment, salary and minimum experience required.
  3. Provide an overview of your business. Include the services you provide, the company’s position in the industry and its future goals.
  4. Outline the key tasks and responsibilities. Keep it fairly brief, but detailed enough to ensure only qualified candidates apply.
  5. Include all employee benefits. A concise overview of staff benefits, financial incentives, company culture, pastoral support and opportunities for progression.

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